Meet some of our team:
Our team consists of a network of marketing and communications experts in channel and customer programs, influencer relations, business and technical writing, creative services and project management. Our wide-ranging experience has several common threads: curiosity and focus, self-discipline and collaboration, creativity and results. We bring in the right resources and expertise to match each client’s needs.
Bonnie started Full Circle Communications in 1995 as a freelance consultant, helping companies go to market effectively with clear messaging and integrated program development and execution. She expanded the Full Circle team over the past few years through relationships with other “indie” marketing pros and boutique agencies, according to clients’ individual needs. Bonnie serves as consultant and delivery person, providing a strategic framework for programs as well as ensuring flawless execution for deliverables. She specializes in launch planning, positioning and messaging and program coordination, especially in global business environments.
Bonnie’s twenty years of experience in technology marketing started with her role as Marketing Director at SAP America, the world’s leading enterprise software vendor, from 1988 – 1994. One of the original eight members of the start-up subsidiary in the U.S., she served on the North American management team throughout her tenure and on the global launch team for R/3, the company’s breakthrough ERP applications. During that time, SAP grew globally from $90 million to $1.1 billion in revenues; in North America, from a handful of customers to $367 million in revenues.
With ten years of experience in all facets of business-to-business marketing, Estera joined the Full Circle team in May 2008 with a primary focus on public relations and marketing communications. From 2004 to 2008, Estera held various positions on the global and North America marketing teams at IDS Scheer, a Business Process Management software and services company. As Marketing Manager, she managed copywriting and editing for Web, e-mail, direct mail, and advertising campaigns, as well as company and customer events, from planning and logistics to marketing and execution. While Corporate Communications Manager, Estera oversaw public relations and all communications and developed and launched the company’s first international customer newsletter and North America employee newsletter. Estera earned a Bachelor of Arts in English, Honors Program from Villanova University.
Karl has supported business marketing initiatives for small to mid-size companies for more than 20 years, and has been affiliated with Full Circle Communications for more than five years. Senior marketing and corporate executives have leveraged his talent and experience to package their messaging professionally in print and electronic media. In so doing, they have more clearly communicated corporate mission, vision, performance, direction, thought leadership and value proposition of products and services to all constituencies that ultimately determine business success. His experience includes copywriting support for the breadth of services delivered to a broad mix of B2B, B2C and not-for-profit clients, with emphasis on technical marketing writing for high-tech software, hardware and professional services companies.
Debby has 15 years of experience in technology marketing, and provides marketing project management and media relations for Full Circle clients. Her specialty is driving multi-disciplinary teams to conceive creative solutions, ideas and concepts and deliver high-quality projects in a fast-paced, high-pressure environment. Prior to joining the Full Circle team, Debby was the marketing manager for Ulticom, a global provider of network signaling solutions. During her five-year tenure, Debby managed and delivered numerous press, events, internal and external communications and web initiatives. She has held marketing positions at leading IT and telecommunications software companies, including Computer Associates, Platinum Technology, Logic Works and Ulticom.