Marketing in a Box
An out-of-the-box, practical approach to buying marketing services. (Now that’s smart!)
When it comes to marketing, executives often complain (rightly) that they don’t always know what they’re getting for the money they’re spending. We’ve taken a refreshingly practical approach to marketing services with “Marketing in a Box” – combining the essential tools companies need to communicate with prospects, build lead pipelines, launch new products, showcase customer success, create media buzz and recruit or support partners – all based on our extensive experience working with dozens of technology companies.
Marketing in a Box gets you to market faster and smarter, with a compelling story, practical sales tools and directions on where to go next – customized for your company and all with a fixed price, scope and timeline. Each box stands alone and builds on each other for even greater value. Think of it as the Software as a Service (SaaS) technology model applied to technology marketing – you buy only what you need, pay as you go and add as you grow.
Let’s start with a discussion about your business and your objectives, and we’ll give you a general assessment and ideas for quick marketing wins you can use today – the equivalent of a free download! Here are some ideas to get you started:
COMPANYBOX. Set the right foundation and tell a compelling and differentiated story with a message brief/FAQ, solution overview and sales presentation
CUSTOMERBOX. Show your value in action through the voice of your customers. We’ll create case studies (with custom interview guide) and PPT snapshots, along with customer communications program recommendations.
MEDIABOX. Build key relationships and reach new buyers through a media campaign that maps key influencers, communities, provides compelling story angles and outreach, along with longer-term program recommendations
CAMPAIGNBOX. Highlight your expertise while generating leads through a custom white paper, supported with promo emails, a summary article for newsletter, by-line or blog and recommendations on integrated, online campaigns for lead generation
PARTNERBOX. Enable your alliances with a partner recruiting kit (web content, PDF, PPT slides)
WEBBOX. Engage and intrigue prospects, recruits and analysts with a refreshed or brand new website, from content to design and delivery.
DESIGNBOX. Present the right image with a new visual identity, including logo and editable design templates for collateral, with simple branding guidelines