We’ve worked with more than two dozen companies from start-ups to category leaders. Among them are Anexinet, a regional systems integrator for whom we delivered messaging, sales tools and media relations; Deloitte Consulting, where we provided “go-to” resources for special initiatives including market research campaigns; i-Cube, an early Internet innovator ultimately acquired by Razorfish, where we managed their launch; Ramco Systems, an Indian-based ERP software company, for whom we planned and executed their successful US introduction; and SAP, where we have supported a number of different marketing initiatives over the years (and also where we started).
Our most recent focus has been in the global arena, where we've been working with client teams from Tokyo to Paris building go-to-market plans, launching products to analysts, coordinating global communications teams and creating new sales tools from websites to white papers.
See what we’ve done for:
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Full Circle has been working with ABeam Consulting since February of 2007. ABeam delivers operational consulting services, working with more than 700 clients worldwide. The former Japanese business unit of Deloitte Consulting, ABeam was established in 2003 and began global expansion in 2006 throughout the US, Europe, the UK and rest of Asia.
We served as ABeam’s primary marketing support outside of Japan throughout this expansion phase. Activities have included marketing planning and program management, company positioning and messaging, internal marketing team coordination, country PR agency selection, as well as strategy and support for press and analyst introductions. Deliverables have included website planning and content, presentations and sales tools, press kits and more.
“Full Circle demonstrated their understanding of Global requirements…but they also have a team which truly understand the challenges of working in a multicultural organization. The team is clearly very client-centric.”
- Alastair Clifford-Jones, Managing Director, Global Clients & Markets, ABeam Consulting
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Full Circle has been working with QlikTech, the world’s fastest-growing business intelligence software vendor, since February of 2005. We are their “go to” resources for a myriad of marketing initiatives, working with several different marketing leaders throughout the organization. Support has grown from developing and managing customer case studies to include quarterly customer e-newsletters, sales collateral, alliance program materials and online campaigns, as well as web content, company positioning and messaging. Full Circle has also served as the corporate PR agency of record for QlikTech, driving media relations in the US and responsible for the coordination of their PR agencies around the world.
Gartner, in their December 2008 report, “SWOT: Business Intelligence Platforms, Worldwide,” said, QlikTech’s communications “resulted in an unproportionally [sic] high amount of press coverage, further enabling the company to carve out a stronger mindshare with users than what is their actual market share footprint.”
“I’ve worked with Bonnie for close to four years now and been impressed by her flexibility to support us as we’ve grown our business. [Full Circle] brings experience and enthusiasm, providing thoughtful advice and practical support … from strategy and messaging to the marketing basics. The entire team is not only responsive, but more importantly, proactive in helping us look at where to go next. That’s not what you typically get from an ‘agency’ – and it’s the reason why we keep asking them to do more.”
- Anthony Deighton, Senior Vice President, Products & Strategy, QlikTech
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Full Circle has been working with this innovative French-based tech company in the networking space since the spring of 2008. Our initial role was to support a US press and analyst introduction for their new product launch. We developed their initial “storyline” and press materials, and arranged briefings with all of the key analysts from Gartner to Yankee, with coverage in several of their key industry publications.
Now, in addition to supporting their “Anglophile” media and analyst relations, we develop sales tools and collaborate on market positioning and strategy as they expand their business globally.